Wednesday, September 25, 2013

McDonald's Goes Chicken Wings but Will Boneless Fly?

Wing Zone's Dan Corrigan was featured in an article on thestreet.com titled, "McDonald's Goes Chicken Wings but Will Boneless Fly?". The article discusses McDonald's rolling out "Mighty Wings". It discusses price bumps in product and how wing-centric restaurants are responding. The article discusses wing franchises and football season as the busiest time of the year. The article expands on Wing Zone's creative sauce line up and that wings are cooked to order. You can click here to read the article or begin below.

"McDonald's Goes Chicken Wings but Will Boneless Fly?"
By Laurie Kulikowski

Chicken wing lovers across America are either rejoicing or snubbing McDonald's new "Mighty Wings" offering this week whereby the fast-food giant will offer the meal at more than 14,000 nationwide locations. The roll out began this week and extending through the end of November.

Mighty Wings will be sold with so-called bone-in chicken wings either as a "drummette" or a "wingette". The wings are sold in three, five and 10 pieces starting at $2.99 and come with an assortment of nine sauces including Chipotle Barbeque Sauce, Creamy Ranch Sauce, Honey Mustard Sauce, among others, McDonald's says.

As wing-centric restaurants consider the chain's impact on their food costs -- especially if large bulk purchases by McDonald's limits overall supply thereby causing chicken wings prices to spike -- another scenario could emerge if the Oak Brook, Illinois-based company decides to continue the item for a longer period or even permanently: the mass adoption of the boneless wing.

Click here to read the entire article.


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