Friday, December 10, 2010

After 18 Months of Work, Wing Zone Open in Panama

Wing Zone was recently featured by QSR in an article called “After 18 Months of Work Wing Zone Opens in Panama" The article was based off of an in-depth interview with Matt Friedman about Wing Zone’s first international location in Panama. Matt did a great job showing that this location has already been successful with first day sales tripling normal sales and talking about the strategy of finding owners locally-based to the international city was a must-do. Check out a portion of the story below or read the full article here.

After 18 Months of Work, Wing Zone Opens in Panama

For 18 months, executives at Atlanta-based Wing Zone laid groundwork for the brand’s launch into international expansion. In November, they finally tasted the fruit of that labor when the first international Wing Zone unit opened in Panama.

Matt Friedman, founder and CEO of the chicken wing chain, says it’s safe to say the opening was a success.

“Our opening day of business we did $4,800, which is three times what we’ll normally do on an opening day,” he says. “Our expected first week of sales will be somewhere between $25,000–$30,000, which is pretty awesome. (Read More)