"The Transformational Franchisee"
By Robert Thomas
Army and Air Force foodservice provider The Exchange has been serving U.S. military families since 1895 with meals in cafeteria lines and snack bars. It wasn't until 1985, however, that it first signed a license agreement with a name-brand food franchisee - at the time, Burger King.Today, The Exchange has experience with more than 40 brands, including chicken-wing chain Wing Zone. The company recently developed a method that serves Wing Zone's product faster and more efficiently, a process that rolled out to a Fort Lewis, Washington, base and helped make its seven units more profitable and streamlined.
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