Wing Zone's Dan Corrigan was recently featured in an article on QSRmagazine.com titled, "The New Face of R&D". The article discusses the importance of social media for crowdsourcing and interacting with fans. It also discusses the Flavor Face-Off Contest and what a brand can gain by using Facebook to create new flavors and menu items. Click here to read the article or begin below.
"The New Face of R&D"
By Terah Shelton Harris
There's no way around the truth that social media is now a critical tool for limited-service restaurants brands. It plays an influential role in marketing and building brand identity, and allows concepts to reach out the and interact with fans and followers to build deeper relationships.
But using social media is about more than just advertising products and promotions on Facebook and Twitter. Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.
Click here to read the entire article.
Wednesday, June 5, 2013
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment