Wednesday, February 27, 2013

Wing Zone featured in AARP

Wing Zone were recently featured in an article on AARP titled, "Healthy Surprise: Low-Calorie Menus Spur More Profits". In the article, Candy Sagon references Wing Zone's recent article in The New York Times and discusses how Wing Zone have added Skinny Dippers as a healthier option for their customers. Read the article below or click here.

"Healthy Surprise: Low-Calorie Menus Spur More Profits"
By Candy Sagon


"Healthy" doesn't sell, the restaurants chains said. Low-cal items always tank, the fast-food places whined. Well, guess what? Turns out "healthy" does sell.

A new study finds that fast-food and casual restaurant chains that offer lower-calorie options are seeing higher profits and more customers, while those that don't, aren't. Simple as that. Not only are Americans ordering fewer portions of french fries, the study shows, they're going for smaller main-dish portions and shunning sugary drinks.

The analysis of 21 chains - including McDonalds, Applebee's, Burger King, Cracker Barrel, IHOP, Panera Bread and KFC - between 2006 and 2011 found that lower-calorie food and drinks fueled the chains' growth, the Wall Street Journal reported...

Click Here to read the full article.


0 comments:

Post a Comment