Wing Zone was recently featured in Nation's Restaurant News in an article titled, "
Middle East seen as hot growth market." In an article focusing on restaurant brands focused on Middle East growth, Matt talked about the Saudi Arabia location, details about its construction compared to traditional locations, and how successful the brand has been in that country. The article, which also included great photos, mentioned all the additional international development and growth Wing Zone has achieved over the past few years. Click
here for the entire article or begin below.
Middle East seen as hot growth market
By: Mark Brandau
Atlanta-based
Wing Zone has nearly 100 restaurants, including four in Panama and one each in the Bahamas and Saudi Arabia. Another location is under construction in Abu Dhabi, United Arab Emirates.
Chief executive Matt Friedman said the 3,000-square-foot Wing Zone in Jeddah, Saudi Arabia, is the company’s largest unit in the world and is “doing phenomenally.”
“You definitely need the wow factor,” he said. “When people walk in, they want to see this is an American brand. It incorporates a lot of our new prototype [from the United States], but we took it up a notch.”
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