Friday, August 12, 2011

Wing Zone featured in QSR Magazine

Wing Zone was recently featured in an article in QSR called “Ones to Watch: Wing Zone” which was built from a interview with Matt Friedman, CEO and Founder of Wing Zone. The article discusses the brand’s journey from its inception in 1991 to the 83-unit franchise it is today. The article discusses the extensive flavor profile that Wing Zone offers to its adventurous consumers, including the new flavor rubs. The article also highlights the other food options that Wing Zone has added to its menu which include fries, cheese sticks and fried mushrooms. The article also discusses the different restaurant concepts that Wing Zone continues to add to its footprint, like the newest freestanding drive-thru. Click here to read more.

One to Watch: Wing Zone

From frat house to budding franchise, find out how Wing Zone grew into a $40 million company.

The idea for Wing Zone was hatched in a fraternity house in 1991, but the first store didn’t open until two years later. Take-out and delivery wings were the brainstorm of fraternity brothers Matt Friedman and Adam Scott, who, while studying at the University of Florida, wanted to feed themselves and fellow Gators something besides the delivery mainstays of pizza and subs.

“Wings were something you couldn’t get delivered then,” Friedman says. “So we wrote a business plan focused on takeout and delivery. We did the testing out of our fraternity house kitchen, and then in my senior year of college we opened our first restaurant.”

(Read more)

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