Wing Zone is featured as QSR's feature story in February!

This month, QSR has featured Wing Zone as their cover story. The article discusses Wing Zone's international plans for 2010, and Wing Zone's well thought out business model and strategic international expansion plans.

‘The International Plan’
QSR followed four Wing Zone executives as they took the brand beyond U.S. borders and into Central America. Along the way, the group inked a deal in Asia and found out what it takes to expand a concept into new territories. By Deborah L. Cohen

Population. U.S. proximity. Financing. Footprint. The right partners. Those were just a few of the factors that mid-sized quick serve Wing Zone considered in choosing the first international market to represent its expanding brand.

The founders believed they had just one shot to make their international debut and they wanted to get it right. For years, prospects had approached the fast-growing domestic chain, offering to bring its largely college-oriented take-out concept abroad. But Wing Zone held out, seeking to maximize opportunities at home in a U.S. market that appeared plenty big enough to handle increasing demand for buffalo-style chicken wings. (Read More)