Class is in Session

Wing Zone were recently featured in an article in QSR Magazine in an article titled, "Class is in Session: As back-to-school season gets underway, brands look to become part of students' routines." The article was a featured web exclusive on brands that are looking to expand on campus and or offering deals around the back-to-school time. Highlighted in the piece was the importance of being a part of a routine and the significance of the campus expansion strategy. Click here to read the article or begin below.

"Class is in Session"
By Christine Blank




As back-to school season gets underway, brands look to become part of students' routines.

The back-to-school season signals a return to more regular meal routines for families, and quick-service and fast-casual restaurants are working hard to be a part of those routines. Many limited-service brands are entrenching themselves in and around elementary schools, high schools, and the lucrative university market as students across the U.S. head back to school.

Click here to read the entire article.

Wing Zone's Dan Corrigan featured in QSR

Wing Zone's Dan Corrigan was recently featured in an article on QSRmagazine.com titled, "The New Face of R&D". The article discusses the importance of social media for crowdsourcing and interacting with fans. It also discusses the Flavor Face-Off Contest and what a brand can gain by using Facebook to create new flavors and menu items. Click here to read the article or begin below.

"The New Face of R&D"
By Terah Shelton Harris

There's no way around the truth that social media is now a critical tool for limited-service restaurants brands. It plays an influential role in marketing and building brand identity, and allows concepts to reach out the and interact with fans and followers to build deeper relationships.

But using social media is about more than just advertising products and promotions on Facebook and Twitter. Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.

Click here to read the entire article.