How Fast-Food Chains Cook Up New Menu Items

Wing Zone was recently featured in an article in the Wall Street Journal titled, "How Fast-Food Chains Cook Up New Menu Items". The article talks about how restaurants test new menu items. The article discussed a number of ways that restaurants look for inspiration, and specifically mentioned how Wing Zone looks to its customers for new flavor ideas with a yearly "Flavor Face-Off". Click here to read the entire article or begin below.

"How Fast-Food Chains Cook Up New Menu Items"
By Charles Passy

When it comes to introducing new menu items, fast-food chains say it's important to keep one basic truth in mind: For every Egg McMuffin, there are plenty of Pastrami Burgers.

That is, for every idea that works, there are hundreds that fail to hit the mark. The Egg McMuffin, an item created by a McDonald's franchisee, is the quintessential success story: After it's launch in 1972, it not only became a big seller, it also helped establish McDonald's as a go-to place for breakfast. (And it eventually spawned a whole breakfast-sandwich industry: Can you say Waffle Taco?)

Click here to read the entire article.