Restaurants buck healthful trend with indulgent items

Wing Zone were recently featured in an article on Nation's Restaurant News titled, "Restaurants buck healthful trend with indulgent items". The article discusses brands that are finding success with indulgent items on their menu, including Wing Zone where the Widowmaker has been a hit with consumers. You can read the full article by clicking here or begin below.

"Restaurants buck healthful trend with indulgent items"
By Bret Thorn




Many restaurants now offer more healthful options, and there are indications that consumers like the choice of eating something they perceive as better for them.

But oftentimes, the call of the cheeseburger is too powerful, and just as restaurants continue to roll out lighter options, they also offer a growing array of indulgent food that is the gastronomic equivalent of a comforting hug.

"A lot of people, although they say they want to eat healthy, as soon as they have the opportunity, they go for something more indulgent that they might crave," said Dan Corrigan, director of marketing for Wing Zone, a 109-unit chain focused on chicken wings. "We all have the best intentions at heart, but something the craving of bacon or a burger or cinnamon maple will overtake us," he said.

Click here to read the entire article.

Bowl Season Sales Boom Spark New Promos

Wing Zone were recently featured in an article on Nation's Restaurant News titled, "Bowl season sales boom spark new promos". The article looks at college bowl season and how brands market around this. Wing Zone's Director of Marketing, Dan Corrigan talks about the promotions and LTO's that Wing Zone run during this time. Corrigan also explains why this time of year is important to them and how this time period preps the brand for NFL playoffs and the Super Bowl. Click here to read the entire article or begin below.

"Bowl season sales boom spark new promos"
By FsVoice

Opinions abound as to why the sight of men grappling over a pigskin on the gridiron attracts and inspires so many. But restaurateurs know what certainty that the August arrival of football season delivers a sales bonanza made even better with the beginning of bowl season in December.

The drama brought on by such football finality makes people hungry and eager to socialize with like-minded fans, and simple afternoons in front of the TV with family morph into game day carryout and delivery feasts with friends. Others get up and go out to restaurants and bars when they join a crowd as busy cheering as chewing.

Click here to read the entire article.