"The hot business of exporting America's franchises"
By Jose Pagliery
At this year's franchise expo in New York City, Americans dreaming of opening up their own pizza shop or burger joint were often fourth in line behind Kuwaiti, Chinese or Peruvian executives.
Foreigners made up nearly a fifth of the attendees, and even small companies found themselves awash in attention. There's an insatiable appetite abroad for American franchises.
Take, for instance, the four Bolivian businessmen who crowded around the Wing Zone booth to make their case: Bolivia's ready for chicken wings, and Wing Zone is just the right American brand to bring back home.
With 60 or so locations in the United States, Wing Zone isn't exactly a big player when compared to, say, McDonald's. But international expansion, once reserved for only the largest brands, is gaining popularity for even the smallest franchises.
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