Atlanta Franchisers Look to Taiwan and Beyond

Wing Zone were recently featured in an article on www.globalatlanta.com titled, "Atlanta Franchisers Look to Taiwan and Beyond". The article discusses Wing Zone’s development plans internationally. Wing Zone's Hair Parra discusses the menu differences for different countries and testing the locals tastes before creating the full menu. The article talks about the Georgia Department of Economic Development and the trade mission Wing Zone partook in. Click here to read the article or begin below.

"Atlanta Franchisers Look to Taiwan and Beyond"

By Trevor Williams

A young population of 23 million in a democracy with a growing appetite for U.S. fast food has Atlanta-based franchisers looking to take cinnamon rolls, sandwiches and chicken wings to Taiwan.

Focus Brands Inc, and Wing Zone took part in a trade mission led by the Georgia Department of Economic Development in April, seizing the opportunity for a smooth introduction to a market they were already considering. 

It's not as though either has had trouble expanding abroad. Focus Brands has opened Auntie Anne's pretzel shops all over Asia, two Moe's Southwest Grills in Russia, and even a Cinnabon store in war-torn Libya. 

Still, the Georgia department set up meetings that made it easy for the company to connect with the right people in Taiwan. "For us, it's a really convenient and cost effective away to get face to face potential investors," said Scott Chorna, director of International new business development Focus Brands, who returned from the trip to his base in Los Angelos

Click here to read the entire article.

Wing Zone featured in Inside Business: The Hampton Roads Business Journal

Wing Zone were recently featured in an article that was published in Inside Business: The Hampton Roads Business Journal titled, "Wings, art and more among new openings." The article discusses the opening of a new Wing Zone in Hampton, VA. The article discusses how DaShawn Rollins and his business partners, Brandon Chandler and Roderick James, saw a niche opportunity for wings in Hampton, VA. After brand and market research, they decided Wing Zone was the perfect opportunity. Click here to read the article or begin below.

"Wings, are and more among new openings"
By Lydia Wheeler



Hampton University students will soon have another dining option. Wing Zone, and Atlanta=based franchise, is opening June 10 at 1026 Settlers Landing Road, Suite D, in Hampton across from the college.

DaShawn Rollins, 24, of Atlanta, will run the 2,100-square-foot store with 21 employees and two partners - Brandon Chandler, 27, of Kingstree, S.C., and Roderick James, 25, of Los Angeles. Rollins, an operations specialist for the Navy, said he met Chandler and James while stationed in Norfolk. Chandler is a cryptologic technician with the Navy, and James was honorably discharged.

"We knew there was a niche in the city of Hampton," he said. "We used to live around the area, and we noticed there was no place that served wings."

Click here to read the entire article.

Wing Zone's Dan Corrigan featured in QSR

Wing Zone's Dan Corrigan was recently featured in an article on QSRmagazine.com titled, "The New Face of R&D". The article discusses the importance of social media for crowdsourcing and interacting with fans. It also discusses the Flavor Face-Off Contest and what a brand can gain by using Facebook to create new flavors and menu items. Click here to read the article or begin below.

"The New Face of R&D"
By Terah Shelton Harris

There's no way around the truth that social media is now a critical tool for limited-service restaurants brands. It plays an influential role in marketing and building brand identity, and allows concepts to reach out the and interact with fans and followers to build deeper relationships.

But using social media is about more than just advertising products and promotions on Facebook and Twitter. Today, many brands in the industry are taking it a step further, using social media and crowdsourcing to help create new products and flavors.

Click here to read the entire article.