Wing Zone were recently featured in an article on www.globalatlanta.com titled, "Atlanta Franchisers Look to Taiwan and Beyond". The article discusses Wing Zone’s development plans internationally. Wing Zone's Hair Parra discusses the menu differences for different countries and testing the locals tastes before creating the full menu. The article talks about the Georgia Department of Economic Development and the trade mission Wing Zone partook in. Click here to read the article or begin below.
By Trevor Williams
A young population of 23 million in a democracy with a growing appetite for U.S. fast food has Atlanta-based franchisers looking to take cinnamon rolls, sandwiches and chicken wings to Taiwan.
Focus Brands Inc, and Wing Zone took part in a trade mission led by the Georgia Department of Economic Development in April, seizing the opportunity for a smooth introduction to a market they were already considering.
It's not as though either has had trouble expanding abroad. Focus Brands has opened Auntie Anne's pretzel shops all over Asia, two Moe's Southwest Grills in Russia, and even a Cinnabon store in war-torn Libya.
Still, the Georgia department set up meetings that made it easy for the company to connect with the right people in Taiwan. "For us, it's a really convenient and cost effective away to get face to face potential investors," said Scott Chorna, director of International new business development Focus Brands, who returned from the trip to his base in Los Angelos
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