Are You Ready for Some Football?

Wing Zone were recently featured in an article in QSR titled, "Are You Ready for Some Football?". The article discusses how brands are oh so ready for the NFL and NCAA seasons. Dan Corrigan, Wing Zone's director of marketing, discusses how sales jump and about Wing Zone's popular promotions throughout the season. Click here to read the full story or begin below.

"Are You Ready for Some Football?"
By Bruce Horovitz

Suppose the foodservice industry created its own fantasy league.

And just suppose the key players in that league were the nation's 10 most popular sports: football, baseball, basketball, hockey, soccer, golf, tennis, motorsports, pro wrestling, and the martial arts. Take one guess which sport the industry would draft first.

If you didn't guess football, you probably need to go back and study the playbook. Both the National Football League (NFL) and National Collegiate Athletic Association (NCAA) football seasons are just getting under way, and many foodservice brands couldn't be more excited. Football, at both the pro and collegiate levels, can be the life-blood of the restaurant industry during the fall and winter months, driving more promotional business over a longer period of time than anything else. 

Click here to read the entire article.

How Fast-Food Chains Cook Up New Menu Items

Wing Zone was recently featured in an article in the Wall Street Journal titled, "How Fast-Food Chains Cook Up New Menu Items". The article talks about how restaurants test new menu items. The article discussed a number of ways that restaurants look for inspiration, and specifically mentioned how Wing Zone looks to its customers for new flavor ideas with a yearly "Flavor Face-Off". Click here to read the entire article or begin below.

"How Fast-Food Chains Cook Up New Menu Items"
By Charles Passy

When it comes to introducing new menu items, fast-food chains say it's important to keep one basic truth in mind: For every Egg McMuffin, there are plenty of Pastrami Burgers.

That is, for every idea that works, there are hundreds that fail to hit the mark. The Egg McMuffin, an item created by a McDonald's franchisee, is the quintessential success story: After it's launch in 1972, it not only became a big seller, it also helped establish McDonald's as a go-to place for breakfast. (And it eventually spawned a whole breakfast-sandwich industry: Can you say Waffle Taco?)

Click here to read the entire article.