"Restaurants buck healthful trend with indulgent items"
By Bret Thorn
Many restaurants now offer more healthful options, and there are indications that consumers like the choice of eating something they perceive as better for them.
But oftentimes, the call of the cheeseburger is too powerful, and just as restaurants continue to roll out lighter options, they also offer a growing array of indulgent food that is the gastronomic equivalent of a comforting hug.
"A lot of people, although they say they want to eat healthy, as soon as they have the opportunity, they go for something more indulgent that they might crave," said Dan Corrigan, director of marketing for Wing Zone, a 109-unit chain focused on chicken wings. "We all have the best intentions at heart, but something the craving of bacon or a burger or cinnamon maple will overtake us," he said.
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