Making the Dean's List

Wing Zone were recently in QSR Magazine titled, "Making the Dean's List". The article focuses on how Wing Zone is expanding onto college campuses. Wing Zone CEO Matt Friedman provided great insight on the strategy behind this new kind of expansion and how the brand is positioned to roll out onto additional college campuses across the country. Click here to read the entire article.

Making the Dean's List
By Kevin Hardy

As with many nontraditional settings, college campuses have a lot of built-in advantages. There's a captive audience of busy, hungry students with disposable income. But getting a quick-service brand into the college environment isn't a sure thing. Competition is stiff, and college students are more discriminating than ever. 

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While its roots in the college space, the 100-unit Wing Zone just opened its first college campus location this fall with a store near the dorms at Georgia Tech. The on-campus restaurant is open from 4.p.m. to 2.a.m. daily, hours that differ from the regular stores that cater to the lunch and dinner crowd. But by focusing on the dinner and late-night crowd, Wing Zone avoids conflicts with class schedules for student employees. And the location isn't competing directly with other on-campus dining options.

Click here to read the entire article.