Think Global, Eat Local

Wing Zone was recently featured in an article in qsrmagazine.com titled, "Think Global, Eat Local". The article discusses how many quick-serve restaurants are looking towards emerging markets in the Middle East, Asia, and other regions for new growth ventures. Hair Parra, Wing Zone's vice president of international development discusses keeping the food and flavors as consistent as possible across the various locations. Click here to read the article or begin below.

"Think Global, Eat Local"
By Nicole Duncan

In a globalized world, many quick-serve restaurants look to emerging markets in the Middle East, Asia, and other regions for new growth ventures. While these retailers strive to maintain the cornerstones of their brand, international menus can't be carbon copies of the American originals. Regional flavors, religious dietary restrictions, and different suppliers all play a part in shaping unique dishes for consumers abroad.

"There's a lot of research you have to do to really understand the market, the customs, the type of food people eat there, " says Danny Bendas, managing partner at Synergy Restaurant Consultants.

Some brands, like Atlanta-based Wing Zone, strive to keep the food and flavors as consistent as possible across the various locations.

"As much as we can, we want to have our main menu the same way that we have it here in the States," says Hair Parra, vice president of international development at Wing Zone. "The main reason we do that is because when people buy a franchise from the United States, they want to see the same thing they see in the States."...

Click here to read the entire article.