"Wing Zone flies into St. Louis market"
By E.B. Solomont
Is there a chicken war brewing?
Wing Zone, a restaurant concept based in Atlanta, is set to open its first St. Louis location next month, just weeks after Raising Cane's debuted its first stand-along store in the area, located in Des Peres less than a half-mile from Chick-fil-A.
The Wing Zone restaurant will be located at 1643 S. Jefferson Ave., in a shopping center that was redeveloped by Green Street St. Louis for $8 million. (The Jefferson Commons shopping center is also home to a new Save-A-Lot, which opened last week.)
In an increasingly crowded chicken field, Wing Zone bills itself as a fast-casual, cook-to-order concept. Most of its business is takeout, but for customers who stay and eat, servers bring the food to their tables.
"People want the quality of a sit-down restaurant but want the value of a lower price," said CEO Matt Friedman, who co-founded the company as a college student.
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