One to Watch: Wing Zone
From frat house to budding franchise, find out how Wing Zone grew into a $40 million company.

The idea for Wing Zone was hatched in a fraternity house in 1991, but the first store didn’t open until two years later. Take-out and delivery wings were the brainstorm of fraternity brothers Matt Friedman and Adam Scott, who, while studying at the University of Florida, wanted to feed themselves and fellow Gators something besides the delivery mainstays of pizza and subs.
“Wings were something you couldn’t get delivered then,” Friedman says. “So we wrote a business plan focused on takeout and delivery. We did the testing out of our fraternity house kitchen, and then in my senior year of college we opened our first restaurant.”
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