Wing Zone's new loyalty program keeps track of guest purchases and doles out rewards automatically.By Lisa Bertagnoli, Contributing Editor -- Chain Leader, 11/1/2009
Wing Zone's new loyalty program keeps track of guest purchases and doles out rewards automatically.
Fans of Atlanta-based restaurant chain Wing Zone no longer have to worry about getting a card punched to redeem their frequent-diner points. The chain's POS system does the math for them.
The chain's new Loyalty Zone, launched earlier this year, keeps track of customer purchases. When they order five times, they automatically get $5 off their order. "The receipt lets them know where they stand," says Adam Scott, chief financial officer at the 100-unit, quick-service chain. "They get to their reward pretty quickly." (Read More)
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